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Polaroid Store Privacy Policy

Last Revised October 2016

We at Polaroid Store have a firm commitment to safeguarding the privacy of our customers. This page will inform you about our information gathering and dissemination practices for Polaroid Store in-store user terminals, websites, mobile sites and mobile applications (collectively, our "Sites and Apps") and all of our services (the "Services"). If you have questions or concerns regarding this statement, you should contact contactus@polaroidstore.com.

Polaroid Store is the tradename of PCBL Retail Holdings, LLC (“PCBL”), a Delaware limited liability corporation. Polaroid, Polaroid & Pixel and the Polaroid Classic Border Logo are trademarks of PLR IP Holdings, LLC (“Polaroid Corporation’), used under license. PLR IP Holdings, LLC does not provide any of the Services offered on the Sites and Apps or at the Polaroid Store retail locations nor provide any warranty or support related to the products or services offered on the Sites and Apps or at the Polaroid Store retail locations.

In this Privacy Policy, "we" and "us" refers jointly to Polaroid Store and LifePics, Inc,(the “Service Provider”). The Service Provider provides software and hosting services to Polaroid Store.

In General

Your Photo Albums, Album Sharing, and Address Book

Polaroid Store is committed to providing you with a safe environment to upload, share and print your photos. Your photos are password protected and are not visible to others unless you explicitly share them.

Your Personal Information

Polaroid Store only uses your personal information to conduct business with you. Your personally identifiable information will not be rented, sold or shared with any third party, except as described in this Privacy Policy or as otherwise agreed by you. Polaroid Store may disclose information it has collected from any member of the Services and/or content any member has made available on the Services when it believes in good faith that the law or legal process requires it, or when it is necessary to do so to protect the rights or property of Polaroid Store or others. If our company or our assets are acquired by another company, that company will possess all personal information collected by us and it will assume the rights and obligations regarding your personal information as described in this Privacy Policy.

We may change this Privacy Policy without notice from time to time. Please visit this page for updates and changes.

Also, if you have not already done so, please click here to review the "Terms and Conditions" that govern your use of the Services. Our Privacy Policy is considered part of the Terms and Conditions.

Information We Collect and How We Use It

Information You Explicitly Provide

In order to establish your account or to place any orders for prints or other products provided through the Services, you will be asked to provide certain personally identifiable information to us, such as your name, mailing and email address, phone number, and a credit card number and expiration date. We will use that information to process and communicate with you concerning any order you may submit, and to enable our providing online imaging services to you. At times, we may also ask you for similar information, or information about your photography equipment and practices, if you choose to request a newsletter, enter a contest, fill out a customer survey or participate in a program. We may use this information to make improvements to our service or customize your service experience. In addition, all information will be shared between us and Polaroid Corporation, and Polaroid Corporation is required to adhere to this Privacy Policy and may only use your information in accordance with this Privacy Policy. Other than Polaroid Corporation (PLR IP Holdings, LLC), we will not share your personally identifiable information with anyone, including other third parties without giving you the opportunity to opt-out, except as expressly described in the "Third Party Service Providers" section of this Privacy Policy.

We use aggregate non-personal information (i.e. information that does not include personally identifiable data) for statistical analysis of user behavior, product development, content improvement and marketing, promotional and advertising purposes. We may also make that aggregate non-personal information available to select third party partners.

Information We Automatically Collect

Cookies and Invisible Gifs (also known as "Clear Gifs," "Web Bugs" and "Tracker Gifs")

Generally speaking, we use cookies and invisible gifs to track users of the Services and Sites and Apps, including photo albums and the shopping areas. For example, when you visit our Sites or Apps, we assign you a unique User ID and store it on your computer in the form of a cookie (unless your browser's cookie support has been disabled). Through the use of cookies, User IDs, and invisible gifs, we are able to optimize the performance and functionality of our Sites and Apps, and to personalize our Sites and Apps for you and present you with content and offers specific to your interests.

Disabling Cookies

If you are uncomfortable with the idea of your information being stored in cookies, we recommend disabling cookie support in your web browser, though please understand this will limit the performance and functionality of the Sites and Apps. Your browser documentation will provide specific procedures for disabling cookie support.

Affiliate Site ID

If you entered the Sites and Apps by clicking a link or promotion on another website (including another co-branded partner website), or if you used a site that provides universal registration services to sign up for our Site or App, we will store the ID of that affiliate site in our database along with your computer's User ID. We do this to ensure that the affiliate site receives proper credit for any subsequent order you might place. We may also use this information in conjunction with your activities on our Sites and Apps to help us identify what offers and services may be of interest to you.

Third Party Service Providers

We may share your personally identifiable information with those companies that assist us in providing the Services to you including the Service Provider. Following are some examples of our use of third party service providers: We may share your credit card information with a financial institution to affect your purchase of our products using your credit card. We may share personally identifiable information (not including credit card information) with third parties that assist us with the administration of our newsletters or contests or that help us understand what our customers want and need from our service, including analysis of the results of particular surveys we may perform. We also engage third parties to assist us by tracking the number of visitors to our Sites and Apps, including visitors that have "clicked-through" from specified promotions on third party web sites and those visitors' activities on the Sites and Apps. We may also choose to offer certain third party products, such as Custom Printed Cards through the Services and may disclose certain portions of your personally identifiable information (not including credit card information) to allow those product producers to fulfill your product order.

Contact Us via Email Form

If you use our Contact Us via Email Form, we do ask for your email address and name. In addition, we do collect what browser and operating system you are running so our support staff may properly assist you.

Your Copyrights

Polaroid Store respects the intellectual property rights of others. We claim no ownership rights in any image contained in any of your photo albums and will not share your images unless instructed by you or otherwise required by law. For more information, see our "Terms of Use".

Opting-Out, Updates and Security


The Services provide you with the opportunity to opt-out of receiving emails and other promotional communications from Polaroid Store. To discontinue your receipt of such communications, please select the opt-out feature of any promotional email that you receive. Polaroid Store will continue to send you non-promotional, service emails concerning orders you have placed, concerning the maintenance of your account, and concerning the expiration of albums or images within your account.


If you want to review or change any information you previously provided to us, please go to the "My Account" section of the Sites and Apps.

De-Activating Your Polaroid Store Online Imaging Account

If you want to de-activate your account with Polaroid Store, please send an email to (contactus@polaroidstore.com) with your request. Please be sure to include the email address of the account you wish to de-activate. Your account will be de-activated and you will no longer receive communications from us; however, we will keep your account information in our database for record-keeping purposes only.


The Services have security measures in place to protect the loss, misuse and alteration of the information under our control. We have put in place appropriate physical, electronic, and managerial procedures to safeguard and secure the information we collect online. Except as otherwise stated in this Privacy Policy, access to that data is limited to authorized Polaroid Store and Service Provider staff members and our hosting company only and is further restricted by password protection mechanisms. By default, all orders placed on our Sites and Apps are done on a secure server that encrypts all financial information through SSL. We will not store your credit card information in our database unless you explicitly instruct us to do so.

Other Sites; Contact Information

Links to Other Sites

This Site or App may contain links to other sites. Polaroid Store is not responsible for the privacy practices or the content of such other websites.

Contact information on privacy

If you have any questions about this Privacy Policy, the practices of the Services, or your dealings with us, you can email your questions to contactus@polaroidstore.com.


Privacy Glossary

Here are definitions for commonly used privacy and related Internet terms.

Aggregate information

Information that may be collected by a website but is not "personally identifiable" to you (see definition below). Aggregate information includes demographic data, domain names, and website traffic. As long as none of these fields is linked to a user's personal information, the data is considered aggregate.


Also called a web browser. Software that enables you to search and or navigate through websites or "browse" parts of the Internet, especially the World Wide Web. Examples: Google Chrome and Microsoft Internet Explorer.


A block of text placed in a file on your computer's hard drive by a website you've visited. A cookie is used to identify your computer the next time you access the site. Cookies cannot identify an individual user specifically unless the cookie data is attached to personally identifiable information collected some other way, such as via an online registration form.

Domain name

The company, individual, or organization "name" you use to access a website, e.g. www.polaroidstore.com.


See electronic mail.

Email address

The computer version of a postal address. Like a postal address, it contains information about who the e-mail recipient is and where he or she resides on the Internet.

Electronic mail

Commonly referred to as email, this form of communication enables you to send messages and files from your computer through the Internet to one or more email addresses.


Data that is scrambled into a private code for secure transmission.


A worldwide system of interconnected computer networks, whose use is not controlled by any government agency or central authority.

Invisible Gif

An invisible gif is a simple signal sent from certain emails or Web pages to the sponsor of the emails or Web pages, allowing the sponsor to keep track of the number of users who access the emails and Web pages.


An option giving you the ability to agree to the collection and dissemination of your personally identifiable information. A site that provides this option is stating that it will not gather or track personally identifiable information about you unless you knowingly provide such information and consent to such activities.


An option giving you the choice to prevent personally identifiable information from being used by a particular website or shared with third parties.


A private, unique series of letters and/or numbers that you create and must use to gain access to a website or the Internet, specific data available online, or to make modifications to restricted-access software (e.g. parental control software).

Personally identifiable information

Information that can be traced back to an individual user, e.g. your name, postal address, or e-mail address. Personal user preferences tracked by a website via a "cookie" (see definition above) is also considered personally identifiable when linked to other personally identifiable information provided by you online.

Privacy Policy

A page on a website that lays out the site's privacy policy, i.e. what personal information is collected by the site, how it will be used, whom it will be shared with, and whether you have the option to exercise control over how your information will be used.

Web browser

See browser.


A collection of "pages" or files on the World Wide Web that are linked together and maintained by a company, organization, or individual. Anyone with a website may be considered a content provider or a publisher.

World Wide Web

A part of the Internet that links text, sound, and images in the form of web pages and sites.